2023 ranking archive
Sanrio Character Ranking 2023: Official Final Results
Cinnamoroll won the 38th annual Sanrio Character Ranking with 4,376,064 votes, claiming their fourth consecutive championship. A record 44,487,850 votes were cast worldwide across 90 competing characters.
2023 ranking summary
Cinnamoroll ranked #1 in 2023, followed by Pompompurin at #2 and Kuromi at #3. 90 characters competed worldwide in the 38th annual ranking — the first year to expand to 90 entrants — with a record 44,487,850 total votes. This was Cinnamoroll's fourth of five consecutive victories (2020–2024).
2023 ranking table
Vote counts were officially published for positions 1–10. Positions 11–89 list official placements without individual vote totals. Position 90 could not be confirmed from available sources.
Position 90 could not be confirmed from available sources and has been omitted.
2023 year-in-review
The 2023 Sanrio Character Ranking was the 38th annual edition, expanded for the first time to 90 entrants. A record 44,487,850 votes were cast worldwide. Cinnamoroll claimed their fourth consecutive championship with 4,376,064 votes. A standout story was Bad Badtz-Maru re-entering the top 10 at #10 in celebration of the character's 30th anniversary, while Hangyodon surged to #7 — their strongest result in many years. The contest's expansion to 90 characters brought several new entrants to the roster.
Official Sanrio Character Ranking 2023 results (Sanrio Co., Ltd.)